Stop guessing which ads are working. Track the full customer journey and attribute credit where it's truly due.
Inside the product
Drop-offs, assist credit and channel-by-channel contribution — without writing a single SQL query.

Marketing is a conversation, not just a click. We help you understand the whole story.
Go beyond 'Last Click'. See every interaction a user had with your brand before converting, from first impression to final purchase.
Identify exactly where you're losing customers. Is it the checkout page? The signup form? Fix the leaks and boost revenue.
Visualize the most common paths to conversion. Discover which channel combinations (e.g., Meta -> Google Search) work best.
Know the true value of your top-of-funnel campaigns. Just because they don't get the click doesn't mean they didn't assist the sale.
Track both click-through and view-through conversions to get the complete picture of your ad performance.
Compare different attribution models (Linear, Time Decay, U-Shape) side-by-side to find the truth for your business.
Meta Ad (View)
YouTube (Click)
Google Search (Convert)
Identify the leaks, optimize the journey, and maximize your conversion rates.