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Advertising Cost Analysis: 2024 vs 2025
Currency Impact on Digital Advertising Costs
2024 USD/TRY: ₺32.232025 USD/TRY: ₺39.9
Google Ads
| Year | Display (1M Impression) | Search CPC |
|---|---|---|
| 2024 | ₺11,016 / $342 | ₺1.06 / $0.033 |
| 2025 | ₺25,405 / $637 | ₺2.01 / $0.05 |
| Change | +130.6% / +86.3% | +89.6% / +51.5% |
Meta Ads
| Year | Awareness (1M Impression) | Sales CPC |
|---|---|---|
| 2024 | ₺3,467 / $108 | ₺2.11 / $0.065 |
| 2025 | ₺5,968 / $150 | ₺6.37 / $0.16 |
| Change | +72.1% / +38.9% | +201.9% / +146.2% |
+23.8%
TRY Devaluation
₺32.23 → ₺39.9
+86.3%
Google Display USD Cost
Significant increase
+146.2%
Meta CPC USD Increase
Highest cost impact
Mixed
Currency Impact
Platform-dependent
Analysis Notes
Currency Impact:
- • TRY weakened by 23.8% against USD
- • Local TRY costs increased across all metrics
- • USD equivalent costs show mixed trends
Platform Differences:
- • Google Ads: More stable USD costs
- • Meta Ads: Higher USD cost increases
- • Different pricing strategies by platform
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