Your catalogue is
a performance channel.
Merchant Center status, price benchmarks, inventory snapshots and variant-level performance — in one place, updated daily. Stop finding out about a disapproved product from a drop in revenue.
The daily reality
A catalogue is not a file you upload.
It decays.
Products go out of stock, prices drift above the market, attributes break, feeds fail to refresh. Meanwhile the campaigns keep spending. Commerce Center is the daily read on that decay.
Illustrative distribution across a mid-size catalogue.
Serving normally in Shopping and PMax.
Serving, but held back — usually a missing attribute.
Out of the auction entirely. Every hour here is lost revenue.
Feed has not refreshed these — they drop out next.
And the price gap writes your to-do list.
Every product carries the benchmark Google reports for the same item. Sort by the gap and the top of the table is exactly the set of products worth repricing this week — no analysis required.
Casual Oxford Erkek
SKU-PRD-1002
Klasik Deri Sneaker
SKU-PRD-1000
Yürüyüş Botu Outdoor
SKU-PRD-1003
Slip-On Loafer
SKU-PRD-1004
Inside the product
Two views that catch what the feed hides.
Both captured from a live Glowytics account. No marketing mockups.
Report 01
Inventory you can actually audit
A daily snapshot of what Google sees in your feed: availability, price and stock state per item. Catch a product that quietly went out of stock before it burns another week of Shopping spend.
Report 02
Variant-level performance
Roll up to the parent product or drill into the individual variant. Which size, which colour, which SKU is carrying the campaign — and which one is dead weight.
What you actually get
Six reports, named.
Not “catalogue insights” — the specific screens that ship with the module and the question each one answers.
6 reports included
Merchant Center
Merchant Center Performance
Product status trend plus active, pending, disapproved and expiring counts — with the full product table underneath.
Price Benchmark
Where your price sits against the benchmark Google reports for the same product, item by item.
Merchant Center Inventory
Daily snapshot of availability and price per item, so you can prove what the feed looked like on any given day.
Variant Performance
Performance rolled up by parent product or split down to the individual variant.
Catalogue strategy
Custom Labels & BCG
Segments the catalogue by revenue and conversion behaviour, then maps it to custom labels you can bid on.
XML Feed Analyzer
Validates the raw feed: missing attributes, broken values, category coverage.
Merchant Center reports require a connected Google Merchant Center account. Variant-level data depends on your feed exposing variant attributes.
Why it matters
The catalogue problems that quietly drain budget
Shopping and PMax spend keeps flowing while a product is disapproved, out of stock, or priced 12% above the market. These are the checks that catch it.
Disapprovals surfaced, not buried
Merchant Center hides rejections three clicks deep. We put the count on the page and tell you which products dropped out of the feed.
Price benchmark on every row
Your price next to the market benchmark Google reports, with the gap as a percentage. Sort by it and you have your repricing list.
Variant truth, not product averages
A product that looks healthy at parent level is often three sizes out of stock. Variant view shows the breakage.
Custom labels & BCG segmentation
Group the catalogue into stars, cash cows, question marks and dogs — then push those groups back into Shopping and PMax as custom labels.
Feed analyzer for the XML itself
Point it at your product feed and get missing attributes, malformed values and coverage gaps before Google rejects them.
Built for large catalogues
Thousands of SKUs, filtered by category and brand, paged and searchable. Not a 200-row demo table.
Find out about a disapproved product on the same day.
14-day free trial. Connect Merchant Center and see your catalogue within the hour.