Ask Claude about
your own marketing data.
The Glowytics MCP server connects Claude to the data Glowytics already collects for your brand: Google Ads, Meta, TikTok, Criteo, GA4, Merchant Center and your store. Ask in plain language and the answer is built from your numbers.
Which Meta campaign brought the most revenue last week?
| Campaign | Spend | Revenue | ROAS |
|---|---|---|---|
| Prospecting · Broad | $4,820 | $30,850 | 6.4x |
| Retargeting · 30d | $1,940 | $15,710 | 8.1x |
| Catalog · New season | $2,610 | $11,230 | 4.3x |
Prospecting · Broad brought the most revenue. Retargeting spent less but returned more per dollar, so it has room for more budget.
Illustrative numbers. Campaign names are placeholders.
What you can ask
The questions your team already asks.
Claude picks the right Glowytics tool for each question, runs it on your brand’s data and shows the numbers it used.
Advertising
Google Ads, Meta, TikTok, Criteo- “How did ROAS change this month against last month, by platform?”
- “Which campaigns spent the most last week, and what did they return?”
Sales
ikas, Shopify, WooCommerce- “What were revenue, orders and average order value yesterday, by sales channel?”
- “Which products sold the most in October?”
Traffic
GA4- “Which source and medium brought the most sessions and purchases this week?”
- “How many sessions did we get today, by channel?”
Catalog
Merchant Center, store stock- “Which products are priced above the market benchmark?”
- “Which of our best sellers are running low on stock?”
Connect in three steps
Add the connector
In Claude, open Settings → Connectors, choose “Add custom connector” and paste the Glowytics MCP address below.
Sign in with Glowytics
Log in with your Glowytics account and choose which of your brands Claude may read.
Ask
Start a chat and ask your question. Claude queries your data through Glowytics and answers with the figures it found.
MCP server address
https://api.glowytics.com/mcpRead-only, and scoped to your brand.
The connection gives Claude the reporting view of your data and nothing more.
Read-only
The server can only read data. It cannot change campaigns, budgets, products or any setting.
Only your brands
Claude sees only the brands you can access in Glowytics and selected when connecting. Access is checked again on every request.
Personal data stays out
Customer-level tables and identifiers are not available. Email addresses and phone numbers are masked in every result.
Disconnect anytime
Remove the connection from your Glowytics account whenever you want. Access tokens expire after one hour.
Stored data first
Answers come from the data Glowytics has already synced. Platform APIs are called live only when needed, such as today’s GA4 traffic, and within usage limits.
Glowytics MCP, explained
What is MCP?
MCP (Model Context Protocol) is an open standard that lets AI assistants use outside tools and data sources. The Glowytics MCP server is one of these sources: it gives an assistant read access to your brand’s marketing data in Glowytics.
Which AI assistants does it work with?
We support and test it with Claude. Other MCP clients that support remote servers with OAuth sign-in may also connect, but we do not test them at the moment.
Can Claude change my campaigns?
No. Every tool on the server is read-only. Nothing in your ad accounts, store or Glowytics settings can be changed through it.
How fresh is the data?
The same as your Glowytics dashboard: platforms are synced daily. For today’s numbers, GA4 can be queried live within usage limits.
Can it see our customers’ personal data?
No. Customer-level tables, customer and session identifiers, email addresses and phone numbers are excluded, and any email or phone number in a result is masked.
We manage several brands. Can we connect all of them?
Yes. When you sign in, you choose which of the brands you have access to Claude may read. Name the brand in your question and Claude queries that one.
Who can connect?
Any Glowytics user with access to a brand. If you are not a customer yet, start a free trial or talk to our team.
Bring your marketing data into Claude.
Connect once, then ask about spend, revenue, traffic and stock without opening a dashboard.